About the project

“We Are All Angel” is the genesis collection from the L’Oréal brand Mugler. It was limited to just 300 pieces created by the designer Marc Tudisco, and consisted of several “angels” celebrating and representing the 30-year anniversary of Mugler’s iconic Angel fragrance.

Making waves with OpenSea

“We Are All Angel” was Mugler’s first entry into the web3 space, so OpenSea acted as a consultative partner on best practices for drops including aspects such as timing and audience building. OpenSea also provided technical support and custom marketing activations on social media.

How it went

The project sold out, and the community was excited to see all their avatars revealed and receive their premium metal art prints.

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_{OpenSea makes no representations or guarantees regarding the collections highlighted in this article. Users must do their own research and use their own judgment before buying any NFT, including those included in the collections highlighted in this article. The descriptions of the collections highlighted in this article were adapted from descriptions provided by the NFT creators, not OpenSea.}