Art Basel announces the launch of Zero 10, a new curated platform for art of the digital era, debuting at Art Basel Miami Beach 2025. The initiative, presented with the support of OpenSea, an Official Partner of Art Basel Miami Beach 2025, marks a key step in Art Basel’s evolving model, uniting leading and next-generation galleries, artists, and innovators to explore new frontiers in creation, exhibition, and collecting. Featuring 12 exhibitors, Zero 10 will be on view from December 5–7, 2025 (VIP Preview Days December 3–4) and will expand to select international editions in 2026. UBS is Art Basel’s Global Lead Partner.

Building on Art Basel’s role as a catalyst for artistic and market innovation, Zero 10 integrates the digital art community into its global ecosystem, creating new opportunities for collaboration and exchange while broadening engagement. Its name references Malevich’s revolutionary 1915 exhibition 0,10 in Petrograd, which marked a decisive break in art history and set in motion an avant-garde agenda that continues to shape artistic practice today. Zero 10 draws on that spirit with a new platform where technology, art, and culture converge.

Curated by Eli Scheinman, Art Basel Zero 10 Curator, a digital art strategist focused on new models of collecting and engagement, the inaugural edition will feature exhibitors including AOTM, Art Blocks, Asprey Studio, Beeple Studios, bitforms gallery, Fellowship, Heft, Visualize Value, Nguyen Wahed, Onkaos, Pace Gallery, and SOLOS, alongside a presentation of Lu Yang, on loan from the UBS Art Collection. This initiative reflects Art Basel's evolving commitment to working directly with artists on the show floor, deepening our engagement with today's global art community.

Art Basel’s engagement with digital innovation has evolved across multiple initiatives that bridge artistic practice, technology, and market insight. In 2024, the fair launched the Digital Art Council, an advisory group of leading artists, collectors, and institutions; introduced Digital Dialogues, a series exploring art and technology; and presented activations such as Bright Moments’ DREAM-0 by Huemin during Art Basel Miami Beach. Recent milestones include the AI-powered Art Basel App developed with Microsoft, digital editions in the Art Basel Shop, and the expansion of the Encounters sector at Art Basel Hong Kong 2025 with a dedicated digital art aisle titled Charge. These initiatives have fostered collaboration across the digital art ecosystem and laid the groundwork for Zero 10.

The launch of Zero 10 arrives amid measurable momentum in the digital art market. According to The Art Basel and UBS Survey of Global Collecting 2025, digital art has emerged as a core collecting category among 3,100 high-net-worth individuals surveyed, recording the strongest growth in participation and spending over the past year. Just over half (51%) reported purchasing a digital artwork in 2024–2025, with the medium now ranking third in total spending, nearly on par with sculpture (both at 14%). After a period of fluctuation, the share of digital art in collections rose from 3% in 2024 to 13% in 2025, reflecting renewed confidence driven by market recovery and rising institutional interest in generative and AI-based art.

Noah Horowitz, CEO, Art Basel:

“Across the art world, artists are experimenting with new tools, audiences are diversifying, and collectors and institutions are engaging in new ways. With Zero 10, we are channeling this momentum into a platform that reflects who we are at our core — an organization that evolves with the times while staying rooted in the connections that define the art community. Alongside our expansion into new markets such as Qatar and initiatives like the Art Basel Awards, Zero 10 is a key element in our forward-looking strategy to foster innovation, reach new audiences, and strengthen Art Basel’s global presence.”

Vincenzo de Bellis, Chief Artistic Officer and Global Director, Art Basel Fairs:

“The 1915 exhibition 0,10 was a revolutionary moment in art history — a true zero point that redefined how artists could think and create. With Zero 10, we’re channelling that same spirit of experimentation and renewal into a platform shaped by today’s digital culture. Artists are once again expanding the boundaries of medium and experience, and Miami Beach, with its openness and creative energy, is the perfect place for this debut. Zero 10 reflects Art Basel’s commitment to art that moves forward and speaks to the present.”

Eli Scheinman, Curator, Art Basel Zero 10:

“The inaugural edition of Zero 10 in Miami Beach brings together leading international galleries, builders, and artists who are shaping the digital art community today. The presentations span generative and algorithmic systems, robotics, painting, sculpture, light, and sound, showing the many ways technology is being used as both a tool and a medium. Zero 10 celebrates the depth and creativity of this community and its ongoing dialogue with the broader contemporary art ecosystem.”

Thanks to Sara Fitzmaurice and FITZ & CO for providing early strategic guidance and continued support in developing this initiative.

PRESENTATION HIGHLIGHTS

• Fellowship will exhibit ‘No Me Olvides’ by Itzel Yard (IX Shells), which transforms archival fragments from across Europe, the Caribbean, and Latin America into living, algorithmic compositions that explore gender and remembrance.
• bitforms gallery charts the evolution of generative art through pioneers and innovators—Manfred Mohr’s early computer drawings, Casey Reas’s neural-network ‘Earthly Delights’, and Maya Man’s live generative work on online desire—showing how code becomes a language of culture.
• The Ethiopian artist collective Yatreda, in collaboration with the atelier and gallery Asprey Studio, resurrects and reimagines an Akodama—a traditional male crown that, in Ethiopia’s Amhara highlands, used to be a mark of nobility worn by chieftains and warriors.
• Pace Gallery’s focused presentation of James Turrell’s ‘Glass’ series immerses viewers in light and time, turning perception itself into the artwork.
• Beeple Studios reinterprets pop portraiture through robotics and blockchain, questioning the shifting boundary between human and machine agency.
• Nguyen Wahed’s triadic presentation unites XCOPY’s dystopian glitch worlds, Kim Asendorf’s algorithmic minimalism, and Joe Pease’s hypnotic video loops, mapping the architectures of digital consciousness.
• Complementing these presentations, a work by Lu Yang, DOKU–Heaven (2022), on loan from the UBS Art Collection, extends the dialogue between art, technology, and transcendence. The single-channel video, rendered through motion-capture choreography and vivid 3D animation, immerses viewers in a hallucinatory digital realm where the artist’s avatar meditates on consciousness, transformation, and the search for spiritual awakening in the virtual age.

About Art Basel

Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, Paris, and Qatar. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms including the Art Basel App and initiatives such as the Art Basel and UBS Global Art Market Report, the Art Basel Shop, and the Art Basel Awards. For further information, please visit artbasel.com.