Toikido’s CEO, Darran Garnham, has over two decades of leadership experience in the global entertainment and toy industry and has played pivotal roles in iconic brands like Pokémon, Toy Story, Jurassic Park, Minions, VeeFriends and Among Us. Labeled a ‘Bad Egg’ at school, Darran is known for disrupting the entertainment space with his foresight into emerging trends, strategic partnerships and innovative approach, which has led Toikido to distribute over 30 million products globally within two years.

“Bad Egg Co.” is a creative, story-driven collection of colorful, digital characters. The team’s mission to turn Bad Egg into a global phenomenon. “Bad Egg Co.” is a rebellious brand that celebrates skate culture and embraces the spirit of adventure and camaraderie, with a core focus of community, culture and creativity. 

For more information about the drop with OpenSea, check out their collection here. 

OpenSea: Can you tell us the story behind “Bad Egg Co.”?

Darran Garnham: “Bad Egg Co.” hatched over two years ago. We've been meticulously crafting the brand ever since, building a solid foundation before unveiling our first piece: the digital collectible collection. But trust me, this is just the beginning. We have a whole nest of content in development, ready to surprise and delight our community.

OpenSea: What inspired the unique skateboarding and rebellious vibe of “Bad Egg Co.”?

Darran Garnham: We’re huge fans of street culture—skateboarding, BMX, all that stuff. These sports are more than tricks; they’re a form of self-expression and rebellion. We’ve channeled this energy into “Bad Egg Co.”, creating characters that are both misfits and heroes. Plus, there’s something magical about how a skateboard can be both a ride and a piece of art, just like our Bad Eggs.

OpenSea: As the founder and CEO of Toikido, what’s been the most exciting part of bringing “Bad Egg Co.” to life in the digital collectible space?

Darran Garnham: Working with brands like “VeeFriends” and “Cool Cats” has been a blast, but creating “Bad Egg Co.” from scratch is on another level. Watching our ideas turn into tangible products and seeing the community embrace these creations is incredibly rewarding. Whether it’s toys, digital collectibles, or animations, seeing our Bad Eggs come to life is an unmatched experience.

OpenSea: Can you share more about the one of ones in the “Bad Egg Co.” collection?

Darran Garnham: The one of ones are twelve unique Bad Egg characters. These aren’t just variations; each one is a standalone piece of art, capturing a unique character within the Bad Egg universe.

OpenSea: What makes the one of one digital collectibles so special and sought after?

Darran Garnham: Each one of one is packed with unique traits and characteristics you won’t find in any other Bad Egg. Think of them as snapshots from our world, each telling its own story. Their rarity and the depth of detail make them incredibly special and highly coveted among collectors.

OpenSea: How has partnering with OpenSea influenced the development and launch of the “Bad Egg Co.” digital collectibles?

Darran Garnham: The OpenSea team has been amazing, providing us with invaluable feedback, perfect timing, and solid advice. Their support has been crucial in shaping and launching “Bad Egg Co.”, ensuring we’re hitting all the right notes from the get-go.

OpenSea: What role does the community play in the “Bad Egg Co.” brand, and how do you plan to engage with your audience as the collection launches on OpenSea?

Darran Garnham: Our community is the heartbeat of “Bad Egg Co.” We’ve been blown away by their creativity and passion. As we launch, we’ll keep the momentum going with constant interaction on socials. We’re also planning in-person meetups to strengthen our bond. We want to give our community the tools to create, share, and expand the Bad Egg universe.

OpenSea: Can you tell us about the future plans for “Bad Egg Co.”?

Darran Garnham: We’ve got some big surprises lined up. Given Toikido’s track record in licensing, animation, trading cards, and toys, you can expect a lot. We’re blending these elements to expand “Bad Egg Co.” into a multifaceted global brand. Stay tuned for some major announcements in the coming weeks and months.‍

OpenSea: How do you see “Bad Egg Co.” expanding into a global franchise with toys, licensing, music, and animation?

Darran Garnham: Everyone loves the mystery of an egg. Is it a dinosaur egg? A mystery egg? This concept of surprise and discovery is perfect for storytelling across different media. We’re excited to see how we can collaborate and expand the brand, making other characters and talents into Bad Eggs. It’s going to be a fun ride.

OpenSea: What unique features or experiences are you hoping to offer collectors through the “Bad Egg Co.” digital collectibles?

‍Darran Garnham: Our early adopters are crucial to us. They’ll get to influence live activities, enjoy exclusive discounts, early access to new drops, and some exciting airdrops. We want to ensure that those who support us from the start feel valued and part of our journey.