Toikido’s chief egg, Darran Garnham, possesses over two decades of leadership experience in the global entertainment and toy industry and has played pivotal roles in iconic brands like Pokémon, Toy Story, Jurassic Park, Minions, VeeFriends and Among US. Labelled a ‘Bad Egg’ at school, Darran is known for disrupting the entertainment space with his foresight into emerging trends, strategic partnerships and innovative approach, traits that have lead to Toikido distributing over 30m products globally within two years.
The Bad Egg Co. digital collection is just the beginning: Toikido’s team is working hard to evolve the brand into a fully-fledged global brand.