About the project

“Embrace Your Emotions” was a collection of NFTs created by the Imaginary Ones NFT project and HUGO (of HUGO BOSS). This was HUGO’s first entry into the NFT space. “Embrace Your Emotions” bridged the web3 and fashion communities, giving holders access to exclusive HUGO clothing, IRL experiences, and access to HUGO’s developing metaverse.

Making waves with OpenSea

OpenSea’s drops product provided the tools and infrastructure to help “Embrace Your Emotions” launch with a beautiful drop page and bespoke marketing support that helped HUGO to reach a new web3 audience.

How it went

The web3 community, especially the existing Imaginary Ones community, embraced HUGO’s entry into the space— people were excited to enter the “Embrace Your Emotions” ecosystem. The drop sold out quickly, generating almost $1.2M USD in primary and secondary GMV.

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_{OpenSea makes no representations or guarantees regarding the collections highlighted in this article. Users must do their own research and use their own judgment before buying any NFT, including those included in the collections highlighted in this article. The descriptions of the collections highlighted in this article were adapted from descriptions provided by the NFT creators, not OpenSea.}