Every collector wants a piece that stands out. Good Vibes Club—a 6,969-piece profile picture (PFP) collection featuring bubblegum-slick avatars with candy-colored faces, punchy personalities, and a toybox aesthetic that feels equal parts Pixar and streetwear—aims to do just that. 

The project was designed and executed by Toast.tv, a commercial animation studio founded by brothers Chris and Tyler Guyot. Each character in the collection has a distinct silhouette, personality, and visual identity, carefully constructed to feel one-of-a-kind. Over the course of three years, the Guyots digitally sculpted more than 800 individual traits in Cinema 4D, hand-drew intricate textures, and developed a proprietary rendering pipeline to produce high-resolution 3D assets with studio-grade polish.

Despite being generative in format, the collection reflects the kind of deliberate visual craftsmanship typically reserved for fine art. In that way, these PFPs are like one-of-ones. Every trait, from holographic jackets to cartoonish pins, was matched using strict color theory rules to establish a sort of on-brand visual harmony. Characters were grouped into 12 specific color families, each one designed around analogous or complementary color theory to keep the output consistent and cohesive. Only then was the art left to randomness.

The project marks a shift in how web3 creators can approach PFPs. Good Vibes Club has created campaigns for companies like Google, Reddit, and Facebook, and they built their debut PFP project using the same tools and techniques they use in commercial work. As a result, each NFT is both a collectible and a fully designed character, ready to appear in animated shorts, comics, and other future storytelling formats like a larger fictional story world called “Vibetown.”

Vibetown is an original universe created by Toast to serve as the setting for future short-form animations and community activations. The team has already introduced recurring characters, including Bad Vibes Guy, the storm-cloud villain whose red eyes glow with pent-up angst, and Vibefoot, a fuzzy, fan-favorite wanderer whose whereabouts are tracked by an in-world “Vibefoot Fan Club.” These characters were sculpted as one-of-ones, designed to anchor storylines across the web and, eventually, real-world merchandise and real-life events like an upcoming Good Vibes Club launch party in New York this summer.

In the conversation below, OpenSea spoke with Chris and Tyler Guyot about their creative process, what it takes to make a PFP collection that feels like fine art, and how they’re building a character-driven brand collectors can believe in.

‍Note: This transcript has been edited for length and clarity.

OpenSea: Let’s start at the beginning. For collectors just discovering Toast, how did you go from an award-winning animation studio to launching your first web3 project?

Chris Guyot: Honestly, it all comes back to the love of art. We started our studio to work on meaningful creative projects—but we always made sure to leave space for personal work, too. Good Vibes Club started as one of those side projects. After years of building IP for others, we wanted to build our own—something joyful, intentional, and true to who we are.

Tyler Guyot: Yeah, we’d made a promise early on that we’d always be working on something just for the art. Over time, Good Vibes Club became the culmination of that philosophy—a mix of everything we love about design, storytelling, and community.

OpenSea: And in your words, what exactly is Good Vibes Club? Why do you call it “the most curated 3D PFP collection”?

Chris: At its core, Good Vibes Club is a movement of authentic connection, a community built around art and positivity. From a technical perspective, it’s a generative 3D collection built to the standards of fine art. Every trait was sculpted by hand. We even built our own pipeline to render everything in-camera, which took us over three years.

Tyler: Most collections render 2D traits on alpha layers, but with 3D, everything has geometry—light, texture, shadow. We didn’t just build a high-quality 3D collection. We curated it with obsessive attention to harmony and consistency. Every trait, every color, every detail was designed to feel cohesive across the entire set. Think color theory, texture mapping, trait pairing—everything you’d expect from high-end design.

OpenSea: You partnered with SuperRare, which is known for 1/1 art. How did that collaboration come about for a generative collection?

Tyler: SuperRare has always championed high-end digital art, so it felt like a natural fit. We were already exploring the idea of a curated 3D PFP, and John [Crain, CEO of SuperRare]—who’s a good friend and fellow Puerto Rico resident—encouraged us to go all in. The vision aligned perfectly: create a new category of fine art, but at scale.

Chris: It was about elevating the PFP format. We wanted each piece to feel like a 1/1. And SuperRare understood the potential of building a decentralized IP that starts with art and expands into storytelling.

OpenSea: Speaking of IP, how do you view the utility of Good Vibes Club? Some collectors expect perks, others want the art alone. Where do you stand?

Chris: It’s a hybrid. On one hand, these pieces stand alone as high-fidelity digital art. On the other, we’re building a world—a full cinematic universe with lore, characters, and narrative arcs. Our holders are collaborators. They’re co-creating Vibetown with us.

Tyler: And as an animation studio, our bread and butter is creating brand moments through storytelling. We’ve helped bring global IPs to life in web2 for years. Now we’re using those same skills to tell the stories of Good Vibes Club through short-form animated content, physicals, and IRL experiences. Think of it like Pixar meets web3, with the community helping shape the script. Since we’re a commercial animation studio that’s helped shape the identities of some of the world’s biggest brands—Facebook, Reddit, Google, you name it—we’re uniquely positioned to do the same in web3. We plan to create big brand moments through animation. Our long-term vision is to see the Good Vibes Club IP featured in that kind of top-tier content.

OpenSea: Tell us more about Vibetown. Is it a metaverse? A media property? What can holders expect?

Chris: Imagine if New York City and a Caribbean islands had a baby—always 75 degrees, funky music in the streets, and everybody’s vibing. That’s Vibetown. It’s not a metaverse in the traditional sense, but rather a narrative universe brought to life through animation.

Tyler: We’ve created lore-rich characters like Bad Vibes Guy—our Grinch-esque villain—and Vibefoot, the elusive fan-favorite with a cult following. These characters already exist visually, and you’ll start to see them star in bite-sized animated stories across socials and beyond.

OpenSea: Let’s talk about rarity. How did you approach distribution in the collection?

Chris: We built a dual-layer system. First, there’s the obvious hierarchy—1/1s, cosmic guardians, golds, rainbows, etc. That gives clear structure. But we also embedded rare traits throughout to let the community define what they value. Things like hoodie-up styles or the “pothead” trait are emerging as cult favorites. We love seeing that organic engagement.

OpenSea: Are you seeing what some call “PFP fatigue” in the space? How did you keep this collection feeling fresh and emotionally resonant?

Tyler: Absolutely. A lot of 2D collections got churned out quickly during the hype cycles. But Good Vibes Club took three and a half years. We embraced a fine-art mentality and built emotional storytelling into every layer—from the character expressions to the color palettes.

Chris: A great PFP needs to work both as a profile picture and as a piece of art. It should look amazing small and hold up large. That dual purpose guided every decision we made. We didn’t want a floor full of “mid.” Every single piece had to feel like someone’s favorite.

OpenSea: The collection is now live. Where can people find you, and what’s next for the Vibes?

Tyler: Follow us at @GoodVibesssClub on Twitter. We’re announcing our launch party soon (we’re planning it to be around NFT NYC), and we’ll also be at NFC Lisbon. More animations are coming, more lore, and more ways for the community to contribute to the IP. This is just the beginning. We’re also working on something for one of the most prolific brands in web3 and are excited to share more about that soon. 

Chris: If you’ve ever wanted to be part of something joyful, thoughtful, and creatively ambitious, we’re building it now with you. Good vibes only.

OpenSea: This has been so much fun. Congratulations on three years of effort coming to life.

Tyler Guyot: We appreciate it a lot.