Invisible Friends Physical Collectibles was the first physical collectible from web3 project Invisible Friends. The collection features both small and large high-quality toy versions of the iconic original Invisible Friend. People could mint either version (or both!) as an NFT and will be able to redeem it for the physical toy in the coming months.
FEATURED: 24” toy nft
Overview
Invisible Friends is a project by Random Character Collective, the internet's friendliest animator collective. Invisible Friends is made up of 5,000 animated characters by Markus Magnusson that quickly became one of the most recognizable and beloved projects in the web3 space. After their initial NFT project launch, Invisible Friends has gone on to expand to a collaboration with Kith, 3D animations, IRL community events, and more. This physical toy launch was the next step in their continued journey to bring high-quality collectibles to everyone.
Key stats
Total volume: $270,970
Total supply: Infinite
Items minted: 874
Minters: 533
Total supply: Infinite
Items minted: 874
Minters: 533
invisible friends specials
invisible friends 3d
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SlimHoods 3D
Why an NFT project?
Launching Invisible Friends Physical Collectibles as an NFT project was not only true to Invisible Friends’ origins and ethos, but also made key elements of the drop easier. They were able to grant early access to existing Invisible Friends holders using OpenSea’s allowlist support, as opposed to building another presale mechanism. Leveraging NFTs for these collectibles also allows people to freely buy and sell them after the original mint, before they redeem them for the physical toy.
Invisible Friends #666 by markus
Invisible Friends 3d #666 BY NYGUEN
OpenSea Effect
The Invisible Friends team chose to work with OpenSea on this drop because of the fiat options and marketing support OpenSea provided.
Ability to buy with card
Expanding the Invisible Friends community through this drop was important to the Invisible Friends team, and fiat options were crucial for accomplishing this goal.
Marketing support
OpenSea and the Invisible Friends team worked closely together on a unique campaign across multiple social media platforms, using AR to bring the iconic Friend to places across the globe. This was incredibly well-received with many community members creating and sharing content with the AR Friend. The campaign not only promoted the drop itself, but also helped drive traffic to the Invisible Friends channels overall.
COINBILLY
Head of Stuff at Random Character Collective
Head of Stuff at Random Character Collective
Social media
community activation using ar
COINBILLY
Head of Stuff at Random Character Collective
Head of Stuff at Random Character Collective
INVISIBLE FRIENDS TOY PREVIEW
How it went
The Invisible Friends team viewed success in two ways: the toy drop itself, but also in its impact to the overarching Invisible Friends and RCC brand. The mint only lasted a few hours, and almost 900 toys were bought. The drop generated over $230k in primary GMV and over $260k in secondary GMV so far.
Invisible Friends Physical Collectible holders will be able to redeem their NFTs for the physical toy later this year!
OpenSea makes no representations or guarantees regarding the collections highlighted in this article. Users must do their own research and use their own judgment before buying any NFT, including those included in the collections highlighted in this article. The descriptions of the collections highlighted in this article were adapted from descriptions provided by the NFT creators, not OpenSea.
