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Jess Goehring: Social Network Social Distancing 2020

Jess Goehring: Social Network Social Distancing 2020

Jess Goehring: Social Network Social Distancing 2020

The Social Network Social Distancing series started in March 2020 at the very beginning of the pandemic. I put out an open call to my friends and followers on Instagram asking them to share a selfie, in exchange I’d retouch it for them using multiple beauty apps on my iPhone. The intention of the exchange was to create an intimate digital experience during a point in time where we had to distance socially.

Creating imagery using beauty apps has been a part of my practice since 2016, the works are molded by my fascination with the limited functionality of the app which is to enhance a user’s image, revealing societal beauty standards in its programming. The series pushes these apps beyond their initial intent to varied forms of abstraction and sometimes obliteration.

The Social Network Social Distancing series started in March 2020 at the very beginning of the pandemic. I put out an open call to my friends and followers on Instagram asking them to share a selfie, in exchange I’d retouch it for them using multiple beauty apps on my iPhone. The intention of the exchange was to create an intimate digital experience during a point in time where we had to distance socially.

Creating imagery using beauty apps has been a part of my practice since 2016, the works are molded by my fascination with the limited functionality of the app which is to enhance a user’s image, revealing societal beauty standards in its programming. The series pushes these apps beyond their initial intent to varied forms of abstraction and sometimes obliteration.