Web3 can learn from Japanese Maples. Visiting Japan in fall, I was struck by the absolute beauty of Maples. How lucky is Japan to have such beautiful trees, I thought. Today while reminiscing through old photos I googled the history of Japanese Maples. Cultivation began in the 8th Century. Cultivar is a word created in 1923 by Botanist Liberty Hyde Bailey. A blend of CULTIvated and VARiety. NFTs, like plants, have ample variation. Buying for the culture means selecting a variation and signaling to creators this seed is worth planting again. Today there is over 1,000 Japanese Maple cultivars. A millennium of intentional planting and selection. Ceramics, tea, temples, confections, seemingly everything in Japan is curated. Web3 has a chance at being the curated digital world. Many are attracted to Web3 culture bc of the beauty and variety of NFTs. Everything builds on previous innovations, with many dead branches along the way. Gen art seeded by CryptoArte, Larva Labs put it on chain, Art Blocks brought it mainstream. Through NFTs' variation, we get innovation. Generation cycles are faster than trees, though we do require patience. Creators create, collectors select and together we build a curated world world for tomorrow.