How to capture a unicorn: "The unicorn, through its intemperance and not knowing how to control itself, for the love it bears to fair maidens forgets its ferocity and wildness; and laying aside all fear it will go up to a seated damsel and go to sleep in her lap, and thus the hunters take it."

You don't need to level up yer character to impress otters, just remain simple and true to yourself and try to stick to the fax, just the fax. Markets and people will rise and fall, only the healing love of a unicorn is forever. Be the unicorn you want to see in the world.