This ground breaking NFT edition offers digital ownership of a physical street artwork. Irrevocability connected to Sydney’s urban space, this work can now be collectively owned through blockchain technology. By purchasing this NFT you will support the artist to continue his practice via this new form of crypto patronage.

Artist Statement

Battles are being waged every day and to the winner goes our time. Over the past decade, tech giants have been engaged in an exponentially intensifying arms race. Developing any armament that might help them achieve their ultimate goal . . . to hold our attention for as long as possible. `Engagement’ has long been the measure of success for online empires are built by the advertising revenue that our usage generates. Once monetised, the strategy for these digital competitors is simple - the more attention they receive, the more successful they are.

Although there is nothing inherently wrong with this business structure as it has lead to undeniable advances with significant benefits, it can be argued that the war is now being fought too well. Tech giants are becoming so good at attracting and retaining our attention that their digital domains can no longer be considered neutral territory. Their platforms perpetuate systems that are designed to entrap and addict. Autoplays, snap streaks, content automation and the never-ending stream of unnecessary notifications are just few examples of how these companies are warring for attention whilst disregarding our well being. Unfortunately the greatest causalities of the war are those who have never known life without it.

Yes, this is a somewhat hyperbolic interpretation of a long-standing concern but the stakes have changed and the rules of war have not. The consequences of this conflict on the youngest generations are being confirmed [Jean M. Twenge - The Atlantic] and it's time that the two billion participants in this war start determining the way it's fought. Search `Center for Humane Technology' to find out more.

IRL Location - Bondi Junction, Sydney, Australia [-33.891547424798496, 151.24961544353562]

Created in association with the M H Carnegie Fine Art Fellowship Award