Some dude with a face that screams ‘couldn’t care less’ tosses his “Heets”into the sewer like it’s a gift to the universe. Oblivious, or rather, damn oblivious, to what fate befalls his little synthetic fix. But oh, the wonders that await down in the urban abyss! Cigarette stubs, the seasoned smokers, the tortured souls lying in the sewer’s depths, all ready to torment those Heets, to give them hell for daring to be smokeless.