One of the significant contributing factors to global biodiversity loss is an increasing disconnection between humans and the natural world, both physically and psychologically.

Physical connection is taken to mean physical contact with nature (aka nature contact). On the other hand, psychological connection is a little different, referring to the extent to which people see themselves as part of nature. It is also frequently deemed human–nature connectedness.

Re-establishing a profound connection with nature is crucial for fostering a sense of stewardship and collective responsibility towards preserving and protecting biodiversity. The intrinsic bond between humans and nature is a cornerstone of our physical and mental wellbeing, offering sustenance, solace, inspiration, and a sense of belonging. Studies have also demonstrated that spending time in natural environments can reduce stress, improve mood, enhance cognitive function, and promote overall feelings of wellbeing.

Our aim is to build the world's best biodiversity credit market, one that recognises the true value of nature, results in an equitable distribution of benefits and empowers local communities along the way!