"Running in a Routine," a captivating digital art project by Movsum, presented by Vertu Fine Art, delves deeper into the essence of human existence and the constructs of daily life. Originally centered on the symbolic figure of a running man, representing the perpetual motion of life and the cycles of routines, the project has now expanded to emphasize a critical insight: it is the objects in our lives that shape and define our routines, not merely the actions we undertake.

This evolution in the project's focus brings to light the profound impat which we live. Through this lens, Movsum explores how our daily routines are composed of interactions with objects that society has imbued with significant value, thereby shaping the fabric of our daily existence.act of everyday objects—fashion items, coffee, chairs—on our existence. These are not just accessories to our routines but the very markers of modern life, dictating the standards of society and the pace

The project goes on to reveal that the running figures, initially perceived as metaphors for human activity within routines, are actually representations of the influence these objects have on our lives. This realization presents a mirror to society, reflecting how we become part of a collective routine dominated by material interactions. Movsum conceptualizes this aspect as an experimental journey, where the 'running dudes' serve as reflections of societal engagement with the material world.

Through this expanded narrative, "Running in a Routine" transforms into a critical examination of the material and societal constructs that frame our lives. It invites viewers to reconsider not just the nature of their routines but the role and influence of the objects they interact with daily. In doing so, the project transcends its original exploration of human routines, offering a nuanced perspective on how materiality shapes our existence and urging a reevaluation of the objects that dictate the rhythm of our lives.

In this light, Movsum's project stands as a profound commentary on the human condition, enriched by a deeper understanding of how our routines are constructed and constrained by the objects around us. "Running in a Routine" becomes not just an art project but a platform for introspection and critique of the societal norms that govern our lives, challenging viewers to see beyond the confines of their daily routines and into the objects that define them.