"The status of celebrity offers the promise of being showered with ‘all good things’ that capitalism has to offer. The grotesque display of celebrity lives (and deaths) is the contemporary form of the cult of personality; those ‘famous for being famous’ hold out the spectacular promise of the complete erosion of a autonomously lived life in return for an apotheosis as an image. The ideological function of celebrity (and lottery systems) is clear - like a modern ‘wheel of fortune’ the message is ‘all is luck; some are rich, some are poor, that is the way the world is...it could be you!"

• Guy Debord, The Society of the Spectacle