hi. i’m sad alex. i’m from delaware, which is a real place other than that wayne’s world line. i have been doing music since i was a very small human and professionally in both nashville and la for the last 9 years.

i think my biggest strength and weakness in this industry has been my versatility. i can wake up one day wanting to write a sad introspective folk song about my life’s failures, and the next day i write a song about my tits (for real, you can see it on my tiktok and dsps, it did quite well). this makes me a valuable writer and producer in the room for other projects, but can often make decisions about my own the most difficult. because that would require defining the hardest question of all for me, “who am i?”

but occasionally i make a song baby that defies all that doubt. it flows out effortlessly, i don’t follow any rulebook or try and mold it into something it isn’t. and as a result, it finally feels fully me. it was a no brainer for my genesis sound release to give you one of these precious bbs. this one is partly about a guy that i have written probably 200 songs about, one of those beautifully catastrophic heartbreaks that turns you into an endless bubbling well of emotion. if you haven’t had one of these, i 10/10 recommend for your full experience as a human. but the majority part is about how when you hold onto someone that tightly, after they’re gone it can be hard to figure out where to put that love. the manic titling of this song represents that little voice inside screaming the bitter tired truth that for me, it’s unfortunately often easier to love someone else than to learn to love myself. something i’m working on, shoutout free kaiser therapy.

i’m very grateful for my experience in the industry the last few years, that same aforementioned epic heartbreak ended up getting me a pub deal and record deal, and as a result i’ve had the opportunity to work with some incredible people, had many cool and fun times, etc. however a few months ago (by choice) i left both in an effort to build the career i want from the ground up. this is my first solo release since leaving my deal, which i wrote and produced fully myself. i’m so excited to connect with all of you and share what i have planned for the future. it is some of the best music and art i’ve ever made, which by saying that i guess means i AM in fact learning to love myself a little bit more xx