One thing people get wrong about fashion and NFTs is that they get stuck on just minting clothes—objects we can’t wear onchain.

This misses one of the many important things that fashion does—it creates moments and context.

Mint the moments. Mint the things that created the context for clothing.

Fashion shows, IG stories, iMessage screenshots, sketches, behind the scenes, voice memos and everything that shows the process.

The unlock is to realize that fashion is a verb, and this applies to any art form.

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