Bomb Story: Adam Bomb was a sleeper when he first debuted on the back of a Freshjive collaboration in 2006. He then forged his way onto a crewneck sweatshirt in the Winter season. But, it wasn't until the following year, when we rolled out a series of mock sports team logos (Firestarters, Noisemakers, Coolguys), that a basketball version of Adam Bomb put our mascot on the map. In fact, that's when we realized the old streetwear trick that if you need something to sell, just put a basketball on it. The ""Bridgeburners"" T-shirt was a runaway success and kickstarted Adam's legacy.| Background Story: In the early 2000s, all-over-prints reigned supreme in independent streetwear. The trend was a response to the boring solids and understated color-blocking of the dominant skate and urban market. It also followed the footsteps of Nigo's A Bathing Ape camos. Smaller, T-shirt-based brands like ours tapped into the ancient screen-printing techniques of roller-printing, oversized screens, and belt-printing to execute messy patterns over seams, collars, and hemlines. Of all the all-over-prints The Hundreds was responsible for during this time, Cherries was Ben's least favorite. But Bobby loved the kitschy nature, Americana flair, and the rockabilly/punk connotations.
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Bomb Story: Adam Bomb was a sleeper when he first debuted on the back of a Freshjive collaboration in 2006. He then forged his way onto a crewneck sweatshirt in the Winter season. But, it wasn't until the following year, when we rolled out a series of mock sports team logos (Firestarters, Noisemakers, Coolguys), that a basketball version of Adam Bomb put our mascot on the map. In fact, that's when we realized the old streetwear trick that if you need something to sell, just put a basketball on it. The ""Bridgeburners"" T-shirt was a runaway success and kickstarted Adam's legacy.| Background Story: In the early 2000s, all-over-prints reigned supreme in independent streetwear. The trend was a response to the boring solids and understated color-blocking of the dominant skate and urban market. It also followed the footsteps of Nigo's A Bathing Ape camos. Smaller, T-shirt-based brands like ours tapped into the ancient screen-printing techniques of roller-printing, oversized screens, and belt-printing to execute messy patterns over seams, collars, and hemlines. Of all the all-over-prints The Hundreds was responsible for during this time, Cherries was Ben's least favorite. But Bobby loved the kitschy nature, Americana flair, and the rockabilly/punk connotations.
- Sales
- Transfers