Bomb Story: This Adam Bomb is one of the most widely recognized and best-loved of all. It hit right at our 10-year anniversary mark and got the most mileage in an era where The Hundreds was widely distributed. Soon after this, we curtailed not just Adam Bomb, but The Hundreds, from much of commercial accessibility. In that sense, he symbolizes the end - or the BEGINNING - of an era.| Background Story: In the early 2000s, all-over-prints reigned supreme in independent streetwear. The trend was a response to the boring solids and understated color-blocking of the dominant skate and urban market. It also followed the footsteps of Nigo's A Bathing Ape camos. Smaller, T-shirt-based brands like ours tapped into the ancient screen-printing techniques of roller-printing, oversized screens, and belt-printing to execute messy patterns over seams, collars, and hemlines. Bobby designed Pins as a tribute to punk rock safety-pinned patches. Jay Z came out of retirement for his Hangar Tour that year, and he wore the Pins hoodie onstage. That photo headlined MTV, CNN, and USA Today. It wasn't long before fast-fashion retailer Forever 21 and other sharks jumped on the pattern, turning it into a quick-lived moment in the marketplace.
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#5284
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Bomb Story: This Adam Bomb is one of the most widely recognized and best-loved of all. It hit right at our 10-year anniversary mark and got the most mileage in an era where The Hundreds was widely distributed. Soon after this, we curtailed not just Adam Bomb, but The Hundreds, from much of commercial accessibility. In that sense, he symbolizes the end - or the BEGINNING - of an era.| Background Story: In the early 2000s, all-over-prints reigned supreme in independent streetwear. The trend was a response to the boring solids and understated color-blocking of the dominant skate and urban market. It also followed the footsteps of Nigo's A Bathing Ape camos. Smaller, T-shirt-based brands like ours tapped into the ancient screen-printing techniques of roller-printing, oversized screens, and belt-printing to execute messy patterns over seams, collars, and hemlines. Bobby designed Pins as a tribute to punk rock safety-pinned patches. Jay Z came out of retirement for his Hangar Tour that year, and he wore the Pins hoodie onstage. That photo headlined MTV, CNN, and USA Today. It wasn't long before fast-fashion retailer Forever 21 and other sharks jumped on the pattern, turning it into a quick-lived moment in the marketplace.
- Sales
- Transfers