Bomb Story: Before (and hopefully after) we became friends, Top Chef winner Michael Voltaggio was a big fan of our brand. So when he launched a sandwich concept (that was packaged in paper bags) tied to his famed LA-based ink restaurant, he asked Bobby Hundreds to design the logo in the vein of our mascot Adam Bomb. Over time, the collaboration became the logo for the restaurant itself, albeit altered a bit. There’s a much greater story here, but we can’t get into it. It involves tattoos, miscommunication, and a tiny bit of regret. But in the end, we both won.| Background Story: In the early 2000s, all-over-prints reigned supreme in independent streetwear. The trend was a response to the boring solids and understated color-blocking of the dominant skate and urban market. It also followed the footsteps of Nigo's A Bathing Ape camos. Smaller, T-shirt-based brands like ours tapped into the ancient screen-printing techniques of roller-printing, oversized screens, and belt-printing to execute messy patterns over seams, collars, and hemlines. In stretching our imaginations around repeating patterns, Bobby thought of Escher and tesselations. At the time, we were traveling a lot between LA and New York. Since The Hundreds was heavily influenced by the artists and culture that anchor these cities, Bobby drew a skyline that represents Los Angeles. When flipped upside down, it calls out New York City.