Bomb Story: The Serious (aka ""Serious Business"") Adam was one of the most popular Adam Bombs from the first generation of The Hundreds. The original graphic, Serious Business, captured our irreverent, satirical sense of humor while also poking fun at the rigid attitude of coolguy streetwear.| Background Story: The challenge was to design a new camouflage pattern using only one color. Typically, camos are broken up into multi-colored panels - was there a way to simplify the artwork down to its most base elements? We were able to retain the same identifiable shapes, but in order to distinguish them from each other, we used gradients like shadows or shading. Mission accomplished.