Bomb Story: At the start, The Hundreds was rooted in the '80s and '90s Southern California subcultures that comprised our youth. One big element of that season was rave culture, and most notably, rave flyers. There are entire Tumblrs and IG pages dedicated to the cult around these pocket-sized party ads. They shared the same glossy die-cut cardstock and early graphic design, but they each held their own emotions and memories from the ensuing events. Til Dawn Adam is referenced from one of the more popular rave flyers of the 1990s. | Background Story: In the mid-2010s, there was a wildly popular trend with roses across street fashion. We're not saying we were responsible for that surge, but we were the ones to originate the rose-embroidered dad-cap that was broadly imitated in the market. We've incorporated the rose into The Hundreds' branding across generations, primarily as an homage to Angeleno history from the Rose parade to tattoos and lowrider art. Can you find the black rose?
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#24658
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Bomb Story: At the start, The Hundreds was rooted in the '80s and '90s Southern California subcultures that comprised our youth. One big element of that season was rave culture, and most notably, rave flyers. There are entire Tumblrs and IG pages dedicated to the cult around these pocket-sized party ads. They shared the same glossy die-cut cardstock and early graphic design, but they each held their own emotions and memories from the ensuing events. Til Dawn Adam is referenced from one of the more popular rave flyers of the 1990s. | Background Story: In the mid-2010s, there was a wildly popular trend with roses across street fashion. We're not saying we were responsible for that surge, but we were the ones to originate the rose-embroidered dad-cap that was broadly imitated in the market. We've incorporated the rose into The Hundreds' branding across generations, primarily as an homage to Angeleno history from the Rose parade to tattoos and lowrider art. Can you find the black rose?
- Sales
- Transfers