Bomb Story: Repeating patterns, including animal prints, are key to The Hundreds branding. We've consistently returned to leopard print over the years because of its ties to classic Americana, punk music, '80s throwbacks, and high fashion. The Frankly series imagined leopard print in a series of oddball colors that lined up with The Hundreds' aesthetic.| Background Story: Hawaii is like a second home to Bobby Hundreds, as he has relatives on the islands and is a frequent visitor. We also used to run a The Hundreds Hawaii program, featuring designs and collections that were made exclusive to Hawaiian retailers. Our Hawaiian patterns are a nod to the classical Aloha shirt, but there's also always a personalized twist that is very much The Hundreds and essentially Los Angeles.