Bomb Story: When you look at designers' moodboards, they rip their references from past designs or popular trends. It's often very literal. Bobby worked a little differently in designing The Hundreds. Much of his inspiration is sourced from emotion and nostalgia. It's more about channeling a specific feeling and trying to replicate that in a modern context. A good example of that is the sound of the ice cream truck roving down the street. No matter how old you get, that jingle and the call of neighborhood children are like a time machine, evoking a particular sentimentality not often found elsewhere. There's also something hilarious about those derpy licensed-cartoon ice cream bars that never look as accurate as their packaging markets. | Background Story: Era camo is an anaglyph 3-D approach to a traditional American woodland camo. We even kept the colors true to the old-school art form, red and blue corresponding shapes against a grayscale background.