Bomb Story: Rust Adam is a metaphor for The Hundreds. Two decades in, the brand has paid its dues, but it has only added to our patina and character. The Hundreds is built to last. Underneath the grit and the grime, we remain pristine steel. | Background Story: Our earliest adopters know JAGS as The Hundreds' signature pattern, in the vein of Louis Vuitton's monogram or a Burberry plaid. Bobby taught himself how to design graphics through the Adobe Suite. His first Photoshop ""doodle"" was taking the pen tool and making these jagged shapes. Years later, we would coin this repeating print on clothing, leather belts and wallets, BMX bikes, snowboards, and marketing materials as ""JAGS."" Although still used across the collection, JAGS sums up the 2000s era of The Hundreds.