Bomb Story: Every generation has its own ""streetwear"". In the '90s, streetwear was propelled by artist-driven T-shirt labels, independent skate companies, and urban brands in the mainstream. The '80s version of streetwear was arguably independent surf designers like T&C Surf, Maui and Sons, and Gotcha. The Shattered Adam is in the spirit of a surf T-shirt brand of the era.| Background Story: In the mid-2010s, there was a wildly popular trend with roses across street fashion. We're not saying we were responsible for that surge, but we were the ones to originate the rose-embroidered dad-cap that was broadly imitated in the market. We've incorporated the rose into The Hundreds' branding across generations, primarily as an homage to Angeleno history from the Rose parade to tattoos and lowrider art. Can you find the black rose?
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#12245
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Bomb Story: Every generation has its own ""streetwear"". In the '90s, streetwear was propelled by artist-driven T-shirt labels, independent skate companies, and urban brands in the mainstream. The '80s version of streetwear was arguably independent surf designers like T&C Surf, Maui and Sons, and Gotcha. The Shattered Adam is in the spirit of a surf T-shirt brand of the era.| Background Story: In the mid-2010s, there was a wildly popular trend with roses across street fashion. We're not saying we were responsible for that surge, but we were the ones to originate the rose-embroidered dad-cap that was broadly imitated in the market. We've incorporated the rose into The Hundreds' branding across generations, primarily as an homage to Angeleno history from the Rose parade to tattoos and lowrider art. Can you find the black rose?
- Sales
- Transfers