Bomb Story: The Serious (aka ""Serious Business"") Adam was one of the most popular Adam Bombs from the first generation of The Hundreds. The original graphic, Serious Business, captured our irreverent, satirical sense of humor while also poking fun at the rigid attitude of coolguy streetwear.| Background Story: Duck Hunter, a camouflage born in WW2, is identifiable by rounded, irregular shapes. Duck Tan was our second attempt at Duck Hunter camouflage years after the first debuted around our tenth anniversary. This time, we stayed true to the rounded shapes and also to traditional colors.