Bomb Story: The Hundreds started by being rooted in the '80s. Our tagline is literally, ""Since 1980,"" because that was the year that the founders were born. Dimensional Adam sprouted from an era rich in design and illustration: 3D shapes, pop art and geometric shapes.| Background Story: Our earliest adopters know JAGS as The Hundreds' signature pattern, in the vein of Louis Vuitton's monogram or a Burberry plaid. Bobby taught himself how to design graphics through the Adobe Suite. His first Photoshop ""doodle"" was taking the pen tool and making these jagged shapes. Years later, we would coin this repeating print on clothing, leather belts and wallets, BMX bikes, snowboards, and marketing materials as ""JAGS."" Although still used across the collection, JAGS sums up the 2000s era of The Hundreds.