Bomb Story: Nuke Adam is part of a larger T-shirt graphic, ""Our Friend,"" that was inspired by an old-school science textbook. Adam is a sparkless nucleus of an — get this — atom. Since his name is derived from “atom bomb,” it’s one of the few times we’ve referenced that facet of his personality. The original art features a hand hovering around the atom and you can still see a sliver of a finger in the bottom right corner.| Background Story: In the early 2000s, all-over-prints reigned supreme in independent streetwear. The trend was a response to the boring solids and understated color-blocking of the dominant skate and urban market. It also followed the footsteps of Nigo's A Bathing Ape camos. Smaller, T-shirt-based brands like ours tapped into the ancient screen-printing techniques of roller-printing, oversized screens, and belt-printing to execute messy patterns over seams, collars, and hemlines. Bobby designed Pins as a tribute to punk rock safety-pinned patches. Jay Z came out of retirement for his Hangar Tour that year, and he wore the Pins hoodie onstage. That photo headlined MTV, CNN, and USA Today. It wasn't long before fast-fashion retailer Forever 21 and other sharks jumped on the pattern, turning it into a quick-lived moment in the marketplace.
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Bomb Story: Nuke Adam is part of a larger T-shirt graphic, ""Our Friend,"" that was inspired by an old-school science textbook. Adam is a sparkless nucleus of an — get this — atom. Since his name is derived from “atom bomb,” it’s one of the few times we’ve referenced that facet of his personality. The original art features a hand hovering around the atom and you can still see a sliver of a finger in the bottom right corner.| Background Story: In the early 2000s, all-over-prints reigned supreme in independent streetwear. The trend was a response to the boring solids and understated color-blocking of the dominant skate and urban market. It also followed the footsteps of Nigo's A Bathing Ape camos. Smaller, T-shirt-based brands like ours tapped into the ancient screen-printing techniques of roller-printing, oversized screens, and belt-printing to execute messy patterns over seams, collars, and hemlines. Bobby designed Pins as a tribute to punk rock safety-pinned patches. Jay Z came out of retirement for his Hangar Tour that year, and he wore the Pins hoodie onstage. That photo headlined MTV, CNN, and USA Today. It wasn't long before fast-fashion retailer Forever 21 and other sharks jumped on the pattern, turning it into a quick-lived moment in the marketplace.
- Sales
- Transfers