Hello, artists of the future. I’m Rivetino. The creative mind behind some of G-Star’s coolest art collaborations. At G-Star, we believe there is no limit to what denim can do. Even I myself am an art piece. Did you notice that I’m the only G-NO made from a single piece of 2D denim? (Rivets keep me together). This is why we never shy away from getting in touch with living legends, true artists of the here and now. We don’t work with just anyone. Only those who really take artistry to the next level, the truly original; the game-changers. Whether it’s uniting needles with tattoo artists, turning our storefront into a live art installation or creating a denim tutu for the Dutch National Ballet; we are not afraid to try anything. After all, if life imitates art, then why can’t denim?