I’m G-NO, the first of their name and genius prodigy of one of G-Star’s longest-serving employees. I was born in 2007 in an Amsterdam design studio. As the first physical collectible G-Star ever made, I used to hang out in our store twice a year, waiting for people to notice me and take me home. But the future waits for nobody. So now I’m here, hanging out with you nice people. I’m made from RAW denim only which means every single piece of me is as tough as the two horns on my head. As the first-ever GNO, I’m always ready to roll my sleeves up and put in the work to get stuff done. After all, you don’t get these huge neck folds by sitting pretty.