''We are consumers. We're the by-products of a lifestyle obsession.''

The rulers and the ruled. As time progresses, the power of the rulers increases and the power of the ruled decreases. The years when we filled our souls emptied by technology with consumer goods.

The system is interested in how much the lower class consumes, we consume it, and as we consume, they reduce one more link from the chain, making us have a taste of liberty little by little. That's the hardest part of it.

Consumption makes us addicted. While we think that our only freedom is to consume, we fall into a delusion and take another step towards the abyss.