“All'inizio era il Lògos, e il Lògos era con Dio, e il Lògos era Dio” (Giovanni 1,1)

Contemporary society worships Logos. The Brand is the new Universal Word to be worshipped and we are able to understand it even without being able to read it. Logos are contemporary gods.

“McDonald’s” // “Loghi Comuni” series - 2023