This MusicX collaboration with 60 Minutes reporter Tom Steinfort is historical.

It is the first NFT created with the co-operation of an Australian Television commercial network. It is a world first, where a commercial television network has created an NFT as part of the narrative of the story.

We believe that each crypto has its own unique movement and sound. This original NFT represents TIME token. Characteristic Tick Tock sound is weaved through the theme of the piece and represents the 60 minutes program title screen and the TIME token perfectly. Time is the most important and scarce resource that anyone has and we are thrilled to collaborate with 60 minutes Australia and Tom on this original NFT.

The dance movement mimics Australian Rules Football moves and identifies this TIME token to be Australian. In referencing AFL, we are giving a nod to Tom’s personal family story, as the AFL gene is apparent in Tom’s family.

We understand that COVID19 has touched us all in the ways that no one has expected and last year has been especially tough for people in the entertainment industry, and we are excited that all the proceeds of this world-first NFT sale will go to MMAD (Musicians Making a Difference) charity.