With her high-pitched voice, puppy dog eyes, and plushies adorning her fluffy pink room, "Uwu-Girl" epitomizes a facet of the E-girl sub-genre that resides in a cotton candy pastel wonderland. As you can probably tell, her favorite colors are light pinks and purples. "UwU" is a text emoticon representing a cute face, expressing delight and happiness, especially toward something adorable. This segment of the E-girl subculture holds a deep admiration for all things cute and kawaii. The “Uwu-Girl” lives in her own world, where she is queen of her environment and what she does with it. She has no shame to shape her world as her own.