SNKEZ are designed to inspire alternative thinking, awareness, and consideration for a conscious shift in creation and consumption mentality. From linear to circular and extractive to regenerative, we seek to change the conversation about sustainability.
Around 50% of our clothing is made from plastic. Microplastics are tiny fibers that are less than <5mm in length, of which 700,000 fibers can come off our synthetic clothes in a typical wash, making textiles the largest source and 34.8% of global microplastic pollution.

HOLO x SNKEZ are the first of its kind phygital futurecraft smart garment, designed to remove large particles of plastic from the ocean. The theoretical digital mesh is designed to ensure the minimal release of recycled synthetic microfibers and is more durable than the standard canvas with stain-resistance weaving and breathability that requires fewer washes and many more wears. Our vision is that at the end of their life SNKEZ can be sold, traded, or exchanged back to where the SNKEZ are recycled, and the owner gets credit and reward incentives for their actions.

Future SNKEZ owners will be able to unlock its phygital superpowers with mobile verification of ownership via embedded technology. Once authenticated, the owner can choose to participate in various gamified experiences including learn to earn, wear to earn, and wear to hear all while enjoying customized playlists and social mobile-triggered experiences through the SNKEZ tongue.

HOLO x SNKEZ are an experimental prototype, and our way of taking actionable responsibility through awareness, education, innovation, technology, and ecology.

HOLOTOPIA is a creative community for sustainable education, resources & rewards for conscious consumption choices by providing on-chain, gamified, eco-friendly merchandise with sustainable rewards and incentives.