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Just prior to the kickoff of Brazil's quarterfinal match against Peru, television cameras captured Pele positioned at midfield. The camera zoomed in on him as he kneeled down to tie his Puma boots. It was a planned move, anticipating that the cameras would focus on Pele at that moment, which would provide an opportunity to announce to the world that he was endorsing Puma.

This moment combined the increasing economic value of athlete product endorsements and the advent of brand advertising coming into its own. It fundamentally changed the economic value of an athlete and was the formal launching of guerrilla marketing.

50 Sports Moments That Changed The Industry collection image
The rerelease of The Sports Business Handbook includes fifty of the most significant sports-related moments that changed the industry. From the Black Power salute at the 1968 Mexico City Olympic Games to George Steinbrenner's purchase of the New York Yankees, these monumental events provide not only a sense of how far we've come, but where we may be heading as well. To celebrate these iconic moments in the industry, author Rick Horrow has teamed up with Staks to create 10 NFTs from among the list that capture these gamechangers.
Contract Address0x495f...7b5e
Token ID
Token StandardERC-1155
ChainEthereum
MetadataCentralized
Creator Fee
info
10%

1970: Pele Ties His Puma Shoes at the World Cup

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Sale ends March 15, 2023 at 6:17 PM GMT+0 
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5,000 USDC
$5,010.00
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1970: Pele Ties His Puma Shoes at the World Cup

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visibility
15 views
schedule
Sale ends March 15, 2023 at 6:17 PM GMT+0 
help_outline
Minimum bid -- Reserve price not met.
5,000 USDC
$5,010.00
transit_enterexit
  • Price
    USD Price
    Expiration
    From
  • Price
    USD Price
    Floor Difference
    Expiration
    From

Just prior to the kickoff of Brazil's quarterfinal match against Peru, television cameras captured Pele positioned at midfield. The camera zoomed in on him as he kneeled down to tie his Puma boots. It was a planned move, anticipating that the cameras would focus on Pele at that moment, which would provide an opportunity to announce to the world that he was endorsing Puma.

This moment combined the increasing economic value of athlete product endorsements and the advent of brand advertising coming into its own. It fundamentally changed the economic value of an athlete and was the formal launching of guerrilla marketing.

50 Sports Moments That Changed The Industry collection image
The rerelease of The Sports Business Handbook includes fifty of the most significant sports-related moments that changed the industry. From the Black Power salute at the 1968 Mexico City Olympic Games to George Steinbrenner's purchase of the New York Yankees, these monumental events provide not only a sense of how far we've come, but where we may be heading as well. To celebrate these iconic moments in the industry, author Rick Horrow has teamed up with Staks to create 10 NFTs from among the list that capture these gamechangers.
Contract Address0x495f...7b5e
Token ID
Token StandardERC-1155
ChainEthereum
MetadataCentralized
Creator Fee
info
10%
keyboard_arrow_down
Event
Price
From
To
Date