This series of 10 Fox logo themed NFTs for the Shapeshift DAO will not only share an interesting story/evolution of Shapeshift but also my behind the scenes recollection as it was all unfolding.

These pieces represent the last 7 years of Shapeshift and while it could feel like an ending; the reality is Shapeshift’s story is just beginning.

Welcome to the SS DAO.

I remember the first day I saw the Shapeshift logo. I cried because I knew the FOX was the logo. You saw it and just knew, the staying power of the fox. The tears came from my love of foxes, another name I go by being Spirit Fox, and my desire to have a fox logo of my own but wanting to support ShapeShift’s amazing branding.

My personal story isn’t truly important here but does shape my memory, my perspective and ultimately how this 10 story NFT collection will unfold.

The FOX was born and the rest is history.

I welcome you to, The Original Foxception, featuring the original Shapeshift logo swirling into existence in a splash of creativity by the one and only Beard.

I chose to start here because it represents the beginning of Shapeshift. Mixed into this layered piece I incorporated an original abstract graphic used in early marketing, images of zygotes (human’s beginning), mountains of Colorado (where ShapeShift began), space (simply because space is cool), the seed of life (again representing the start of something), and hand drawn roots (as this logo grounded the FOX imagery for years to come).