¨Black is the strongest of the neutral colors. On the positive side, it’s commonly associated with power, elegance, and formality. On the negative side, it can be associated with evil, death, and mystery. Black is the traditional color of mourning in many Western countries. It’s also associated with rebellion in some cultures, and is associated with Halloween and the occult.¨ https://www.smashingmagazine.com/2010/01/color-theory-for-designers-part-1-the-meaning-of-color/