WHAT IS A VANITY PHONE NUMBER?

A Vanity Phone Number Is A Phone Number That Is Easy To Remember, Easy To Dial, Or Both.

Technically, a true vanity phone numbers spells out a word. The age old example is 1-800-FLOWERS. But a true vanity number is harder to dial because the caller has to hunt for the letters on the dial pad in order to know which digits to press.

The other kind of number is what many people call an easy dial number - a number that has a pattern or repeating digits which make it both memorable and easy to dial on a keypad. At an extreme, the telephone number 1-888-888-8888 fits in this category. (Unfortunately it is taken.)

These vanity phone numbers generally have superior recall value, depending on the word and its relevance to the business. But easy dial numbers are much easier to, well, dial, because of the repeating digits, especially at the end of the phone number. They also have excellent recall value compared to a set of random digits.

WHY DO YOU NEED A VANITY PHONE NUMBER OR EASY NUMBER?

The reason is very simple. The easier the phone number is to remember and/or dial, the easier you are making it for your customers or clients to call you. And since calling is still the #1 way people reach a company about their product or service, the more important it is to have a vanity number and/or easy dial phone number.

Studies show a 28% to 40% boost in calls to businesses when they use an easy dial phone number. That’s huge!

There are other reasons to have such a vanity number working for your businesses, such as branding support, but it ultimately comes down to making it easier for your customers or clients to call you in order to drive up revenue!