"Hip hop is my dad", said Edison Chen, "It taught me a lot of things: how to talk to girls, how to have sex, how to play basketballs, how to drink, how to eat, be aware of the bad people, value your best friend, brotherhood, stick to one thing even it's painful, search for what I want."
This is a five second clip from the documentary BEING EDC, which YSYS produced in 2015. BEING EDC is a documentary about the life and sex scandle of the superstar and cult leader Edison Chen that broke the internet.
This record-breaking series had garnered over 54 million views within a short period after releasing. It sparked a social media frenzy on Chinese social media and catalyzed an “EDC” phenomenon among millennial netizens in the following months.
We are a multi-faceted consultancy and media collective focused on culture by way of comprehension, content, and community.
Leveraging nearly a decade of operations under one of the world’s largest youth media brands, our team is now bringing its expertise and experience to the global Chinese youth audience under a new offering of services. Part-media, part-consultancy, full-time culture innovator, BIE works with creators, brands and media alike to highlight in-depth and educational stories around real people and events that shed a light on the development of Chinese youth culture and shape the cultural landscape in China.
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Hip hop is my dad
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"Hip hop is my dad", said Edison Chen, "It taught me a lot of things: how to talk to girls, how to have sex, how to play basketballs, how to drink, how to eat, be aware of the bad people, value your best friend, brotherhood, stick to one thing even it's painful, search for what I want."
This is a five second clip from the documentary BEING EDC, which YSYS produced in 2015. BEING EDC is a documentary about the life and sex scandle of the superstar and cult leader Edison Chen that broke the internet.
This record-breaking series had garnered over 54 million views within a short period after releasing. It sparked a social media frenzy on Chinese social media and catalyzed an “EDC” phenomenon among millennial netizens in the following months.
We are a multi-faceted consultancy and media collective focused on culture by way of comprehension, content, and community.
Leveraging nearly a decade of operations under one of the world’s largest youth media brands, our team is now bringing its expertise and experience to the global Chinese youth audience under a new offering of services. Part-media, part-consultancy, full-time culture innovator, BIE works with creators, brands and media alike to highlight in-depth and educational stories around real people and events that shed a light on the development of Chinese youth culture and shape the cultural landscape in China.
- Sales
- Transfers