Cowboys are known to have a way of their own to sort out a sense of fair play. You ride for the brand or a shake of the hand that’s always been “The Cowboy Way”.

“The Cowboy Way” is not a phrase, to be abused and misconstrued. It’s a way of life, a reason to fight, it’s a lifestyle through and through.

In the days of old, in the Montana cold, wild broncs were topped out each day. Sometimes you get paid, with dang broken leg, and there’s no one to spread out the hay.

Word spreads pretty fast, when you might need a hand, to water, do chores and spread hay. You never need ask, for help with those tasks, it’s surely “The Cowboy Way”.

Don’t treat it like something you get for nothing, because you wear hat, boots and spurs. You have to earn it, and folks will return it, it’s respect, and the paths that we choose.

Doing the right thing, without any coaxing, and giving, with no thought of why. It’s the way of the west, it’s the ultimate test, to liven’ life in the cowboys’ eye.