Inspired by the Brembo's slogan 'Turning energy into inspiration', each of the artworks of the series reimagines the three elements of the motto: energy, transformation, and inspiration.

The final form of evolution takes the shape of a mechanical blossoming flower. The third and final piece of the series is the most poetic and evocative. It embodies the moment of inspiration, the unexpected fulfilment, which is unfolded in a naturally shaped object that recalls birth and generativity. It absorbs energy, light, and living force.

The structure of Birth of III is more elegant and formally simple than its predecessors. This progressive simplification represents a creative process that necessarily proceeds through trial and error. Viewers tend to see the final result of the artwork, the flower that grows after the 3D modeling, animating, and compositing are completed. But Aymeric aims to show the underlying workflow that generates art. He displays the shattered pieces of mirrors that catch glimpses of angles that could not be seen by the audience, making visible the invisible.

The Birth of III aims to question the ideational process in art making. What an artist creates is the result of blossoming inspiration but also of drawing inspiration from the work of others and inspiring them in return. At the base of the sculpture, like an easter egg, scrolls the transcript of a conversation about inspiration the artist had with artificial intelligence. Asking questions about how an idea is born & what is the best approach to finding it