Imagine a monkey. Kitted out with rare traits. Gold fur. Branded cap. Astro suit. It is well and truly fire emoji. You showed it to your friends at the bar last night. They said it was ‘cool’ and then went back to fantasy football. You could feel the vein in your forehead start to throb. Cool? Cool?! Don’t they understand that your monkey is worth more than their house and car combined? But you’ll have the last laugh, becuase your friends have no idea about the upcoming treasure hunt in the roadmap. No idea at all.