Ink on paper / frame by frame digitally animated

The initial artwork design is drawn by hand with pen & ink on paper. Since the song is deeply personal, it was important for the artist to maintain this hand-made quality in the animation process. This was achieved by scanning the inked design & digitally drawing out each frame of the animation, harmoniously blending analog processes with digital.

"Sweet Talkin’ Melody" represents the deterioration of an artist’s mental health and the withdrawal from their craft when trying to keep up with the modern pace of todays music systems. Ie. social media & streaming platforms. Although streaming has opened up some positive doors, we feel it’s undervalued music through algorithmic favoritism, over accessibility, & paying artists too little.

“I felt like I had given everything I had to get our music out there & at the cost of my mental health. I rung myself dry. I lost all will to make music or art and fell into a deep depression. After recovering I knew it was absolutely necessary to find a better balance of creating & releasing music. Something that maintains the joy of creating & feeds into a healthy lifestyle. I believe a lot of artists today are feeling the same way.“ -Jeff Laliberte