Bomb Story: The Hundreds' storytelling is centered around nostalgia and historical references. The designs can also be a commentary on how things were and where things ended up. One example is the contrast between the off-set printing of yesteryear and the digital printing of today. We just think it's funny that we digitally designed this graphic to emulate offset printing. | Background Story: Our earliest adopters know JAGS as The Hundreds' signature pattern, in the vein of Louis Vuitton's monogram or a Burberry plaid. Bobby taught himself how to design graphics through the Adobe Suite. His first Photoshop ""doodle"" was taking the pen tool and making these jagged shapes. Years later, we would coin this repeating print on clothing, leather belts and wallets, BMX bikes, snowboards, and marketing materials as ""JAGS."" Although still used across the collection, JAGS sums up the 2000s era of The Hundreds.