Bomb Story: Live Adam is a fluorescent gradient Adam that is reminiscent of the split-fountain inking posters popularized in the 1960s live music scene. They were later adopted and mastered by artists like Craig Stecyk. This one, in particular, was based on a concert poster that was hanging off the freeway off-ramp and inspired the street-posting campaigns from The Hundreds' early marketing campaigns. Very Los Angeles!| Background Story: There are a stable of animals that parade through The Hundreds' history: white tigers, California condors, dodo birds, coyotes, mammoths, and most notably, hyenas. These bone-crushing animals are regarded for their opposing personality traits. Although they audibly laugh, they are feared as vicious, predatory beasts. The Hundreds, as a brand, also lives comfortably between these lines of irreverence and reverence.