0xCc17 newsletter evaluates the potential of DeMar (Decentralised Marketing) in brand building and customer engagement. It outlines the use-cases of how brands can leverage blockchain, crypto and Web 3.0 to propel their marketing efforts in the future. DeMar (the term) and its definition has been conceptualised for the first time by the owner of this article, Anjali Kapoor. Only one edition is minted of Issue 1, 0xCc17 newsletter is contains a use-case of an OTT provider using DeMar as a strategy for driving loyalty marketing. The content of the article can be viewed on the link provided under the details section.