你好，我是香港字體設計師思緒俠。這是我第一個NFT的作品，名為【大香港主義】。

我於2019年創辦思緒俠造字，是香港第一間以藝術字體為主要收入來源的媒體公司。我致力研發藝術字體和開發一套6000字的中文繁體字體，目前以字體產品和商業合作維生。

今次登陸NFT平台作試驗的原因是傳統眾籌字體/販賣字體的收入不足，更容易被複製為盗版，收入不足以營運新型字體公司的運作。而且香港被譽為「文化沙漠」，經營實體店和市集長遠而言無法讓香港設計被看得見， 如果今次能夠成功岀售NFT作品，其媒體報道的價值必定高於作品本身，令更多人關注【香港設計】。

我的原創NFT作品結合字體和平面設計，作品意念源自電影中常常中有美國隊長拯救世界，我們稱之為「大美國主義」，後來中國電影文化逐步掘起，中國人拯救世界屢見不鮮，「大中國主義」也慢慢萌芽。有見香港人自2019年後身份認同開始抬頭，我自己作為年輕人也身歷其境感受到自己是被選中的小孩，時代下要我們抬起頭認可，【大香港主義】便是我們的義務。

【大香港主義】用了我正在創作的思緒重生體，是19年後的字體創作。該字體曾接受明報/Umag/港台訪問，目前正在製作階段。

Hello there, this is Moodmen, a Hong Kong typography designer. This is my first NFT artwork, “Hong Kong-centred Doctrine”.

I founded Moodmen Font Company, the first design agency with revenue generates majorly from typography design in Hong Kong. I strive to explore the potentials of typographic arts and develop an entire set of traditional Chinese characters typography with 6000 words. We mainly reply on business-to-business collaborations, and launching typographic products to sustain the business.

The reason for us to land on the NFT platform for the first time is because traditional crowd-funding and typography selling do not sufficiently support our business. The piracy of font is extremely rampant given its easily transferable nature. Being dubbed as “cultural desert”, Hong Kong does not possess a flourishing market to run a design store in the long run, which allows designers to be seen and heard. I fervently believe that the media and awareness capture is much more valuable then the actual selling value of this art work. It is a solid proof that typographic arts are valuable.

This original NFT art work combine the essence of typographic art and graphic design. The concept of it is derives from the American-centred idea in the Hollywood blockbusters. Chinese movies gradually rise up in recent years, which also shed a light to Chinese-centred idea. Seeing the growth of localism ideology in Hong Kong over the course of recent years, I myself reckon that we are the chosen generation, who have to take the responsibility to rise up local culture as well. “Hong Kong-centred Doctrine” is our responsibility.

“Hong Kong-centred Doctrine” adopted my Moodmen Reborn Font typography which is in the making. The typography is created in the post-2019 era. It is being recorded in different media in HK, i.e. Ming Pao, Umagazine, RTHK.