Art work Invest, dream and win.
Technique Thick sepia-toned drawing paper, drawn with black graphite, and digitally post-processed (the texts scanned and mounted).
Literature This is what the person in charge of the supercomputer generating dreams could never imagine: the Illusion happened. Yes, from a certain time on, the dreams would start to repeat themselves. She was terrified, because from that moment on, it was announced, there would be two people with the same dream, so who would get it? How could two people have the same job or the same partner or conquer the same country! And these are just three examples of thousands. And this happened some time ago and for that reason no one in this world gets his dream. I’m sorry.
PORTADAS de REALIDAD is a collection of the artists Borrallo and Garijo made up of 21 art works that reflect the existing problems in today's society. Product of 2 years of joint work, it constitutes a solid work in an unpublished format.
The integration of different layers —the plastic layer, the literary one, the technological one, the temporal/social one and the market layer—, makes this a new multi-expression, multi-dimensional format aimed at the investment market.
This work is intended to be a reference; a work that explains itself and sells itself.
In this new market vision, the client does NOT buy an art work, the client invests in an art work. In addition to acquiring one of these works, the client also participates in the history of the creation of an artistic movement where different disciplines are integrated and which allows artists, gallery owners and collectors to conceive art from an innovative point of view beyond the mere creation. A new way of generating value.